<link href="//netdna.bootstrapcdn.com/bootstrap/3.1.0/css/bootstrap.min.css" rel="stylesheet" id="bootstrap-css">
<script src="//netdna.bootstrapcdn.com/bootstrap/3.1.0/js/bootstrap.min.js"></script>
<script src="//code.jquery.com/jquery-1.11.1.min.js"></script>
<!------ Include the above in your HEAD tag ---------->
<div class="container">
<div class="well col-sm-4">
<ul>
<li>Dapibus ac facilisis inDapibus ac facilisis i Dapibus ac facilisis iDapibus ac facilisis iDapibus ac facilisis i</li>
<li>Morbi leo risus</li>
<li>Porta ac consectetur ac</li>
<li>Vestibulum at eros</li>
</ul>
</div>
<div class="well col-sm-4">
<ul>
<li>Dapibus ac facilisis in</li>
<li>Morbi leo risus</li>
<li>Porta ac consectetur ac</li>
<li>Vestibulum at eros</li>
</ul>
</div>
<div class="well col-sm-4">
<ul>
<li>Dapibus ac facilisis in</li>
<li>Morbi leo risus</li>
<li>Porta ac consectetur ac</li>
<li>Vestibulum at eros</li>
</ul>
</div>
</div>
.well:nth-of-type(1) ul li{ /* first well;*/
list-style-type:none;
}
.well:nth-of-type(1) ul li:before{
font-family: 'Glyphicons Halflings';
content: "\e067";
position: absolute;
left: 25px;
}
.well:nth-of-type(2) ul li{ /* second well;*/
list-style-type:none;
}
.well:nth-of-type(2) ul li:before{
font-family: 'Glyphicons Halflings';
content: "\e013";
position: absolute;
left: -5px;
}
.well:nth-of-type(3) ul li{ /* third well;*/
list-style-type:none;
}
.well:nth-of-type(3) ul li:before{
font-family: 'Glyphicons Halflings';
content: "\e014";
position: absolute;
left: -5px;
}