<link href="//netdna.bootstrapcdn.com/bootstrap/3.0.0/css/bootstrap.min.css" rel="stylesheet" id="bootstrap-css"> <script src="//netdna.bootstrapcdn.com/bootstrap/3.0.0/js/bootstrap.min.js"></script> <script src="//code.jquery.com/jquery-1.11.1.min.js"></script> <!------ Include the above in your HEAD tag ----------> <div class="articles-wrapper"> <div class="preloader top"></div> <div class="left-section articles"><div class="article "> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Mar 30, 2017</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/06/pexels-photo-256738.jpeg");"> <div class="vignette"></div> <h5>Connatix Launches Platform Focused On Brand Safety</h5> </div> <div class="bottom"> <div class="description">By Philip Rosenstein Connatix, a native advertising platform for premium publishers, launched the platform Connatix Programmatic Syndication on Thursday. With a focus on video, the new platform aims to ensure that customer advertisements run in a safe and appropriate environment. The first launch partners include Meredith, Time Inc and Condé Nast. “With all the controversy around Google and YouTube</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/06/pexels-photo-256738.jpeg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1323" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1323" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1323" class="mail"></a> </div> <a class="apply" href="/?p=1323">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Feb 07, 2017</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/02/pre-roll-video.png");"> <div class="vignette"></div> <h5>Dow Jones Navigates Native Video</h5> </div> <div class="bottom"> <div class="description">By Kelly Liyakasa A year after launching a dedicated media unit, Dow Jones Media Group is doubling down on video and augmenting more native and outstream formats to combat a perennial problem: pre-roll scarcity. "Like many publishers, we see huge demand for video and wish we had more inventory we could sell," said David Minkin, who joined Dow Jones Media Group six months ago as GM of revenue</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/02/pre-roll-video.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1308" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1308" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1308" class="mail"></a> </div> <a class="apply" href="/?p=1308">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jan 05, 2017</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/01/startup-photos.jpg");"> <div class="vignette"></div> <h5>Featured: Connatix CEO David Kashak makes a prediction on Online Video Advertising in 2017</h5> </div> <div class="bottom"> <div class="description">Crystal Ball Time: 6 Online Video Advertising Predictions for '17 By Troy Dreier Some things are obvious: We’ll all watch more streaming video next year, whether on mobile devices or our living room TVs. Video advertising will get more automated and targeted. The IP transition will continue and ad budgets will grow. That much we know, but what else? Where is the industry headed? Where are the</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/01/startup-photos.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1298" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1298" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1298" class="mail"></a> </div> <a class="apply" href="/?p=1298">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 31, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/city-marketing-lights-night.jpg");"> <div class="vignette"></div> <h5>The Meme Era of Advertising - Part 2</h5> </div> <div class="bottom"> <div class="description">Now that you've made the proper corrections, learned the techniques, and allowed your pre-millenial pride to abate, you might be able to start making sharable memes. Bu then there is the next question- who in the world would share my content? Remember this meme of ours?   As we said in our previous blog post, it's not a gem of hilarity. As we also said then though, it doesn't have to be. Why? Because</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/city-marketing-lights-night.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1258" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1258" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1258" class="mail"></a> </div> <a class="apply" href="/?p=1258">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 29, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/video_marketing_3_579b2bb1ee8d0.jpg");"> <div class="vignette"></div> <h5>MarTech Advisor: Connatix Launches New Native Video Platform to Create Native Video Placements to Increase Video Inventory</h5> </div> <div class="bottom"> <div class="description">Read the article on MarTech Advisor By Pranav Vadehra Jul 29, 2016 New York: Connatix, the native advertising platform for both advertisers and publishers, announced the launch of its new video platform, Connatix Native Video. Connatix Native Video is the first video technology that truly integrates with the publisher’s own video content and native look by creating a new, engaging video inventory.</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/video_marketing_3_579b2bb1ee8d0.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1251" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1251" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1251" class="mail"></a> </div> <a class="apply" href="/?p=1251">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 27, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/Screenshot-2016-07-27-17.21.02-copy.jpg");"> <div class="vignette"></div> <h5>Connatix Launches New Native Video Platform</h5> </div> <div class="bottom"> <div class="description">New Ad Technology Gives Publishers a Seamless Solution to Create Native Video Placements to Dramatically Increase Video Inventory New York, July 25, 2016 -- Connatix (www.connatix.com), the fastest growing native advertising platform for both advertisers and publishers, today announced the launch of its new video platform, Connatix Native Video. Connatix Native Video is the first video technology</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/Screenshot-2016-07-27-17.21.02-copy.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1241" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1241" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1241" class="mail"></a> </div> <a class="apply" href="/?p=1241">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jun 02, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/06/index.png");"> <div class="vignette"></div> <h5>The Trends</h5> </div> <div class="bottom"> <div class="description">If you've been living under a Wifi blocking rock over the past few years, you may not have heard the buzz about native ads. Otherwise, you probably have been made forcibly aware of their pervasive presence in the marketing world. If there is ever a fine example of native advertising, it's Buzzfeed. We mention them often on this blog, because of their name brand recognition and their pioneering,</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/06/index.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1230" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1230" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1230" class="mail"></a> </div> <a class="apply" href="/?p=1230">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">May 27, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/AAEAAQAAAAAAAAQbAAAAJGQ1NmZmNzdlLWY4MmItNGYxYS04NDVhLWNiOTQ2OWIwZGM0OA.jpg");"> <div class="vignette"></div> <h5>Elements of the Advertorial</h5> </div> <div class="bottom"> <div class="description">When structuring an advertorial, there are several key elements which must be present throughout, and a few notes you’ve got to hit to get where you want to go with it. Advertorials, like any article, not only have to obey the standards of form expected from journalistic enterprises, but must contain the subliminal intent to promote a specific brand or movement while patterning itself after an overarching</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/AAEAAQAAAAAAAAQbAAAAJGQ1NmZmNzdlLWY4MmItNGYxYS04NDVhLWNiOTQ2OWIwZGM0OA.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1174" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1174" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1174" class="mail"></a> </div> <a class="apply" href="/?p=1174">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">May 26, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/Funny-Pepsi-Commercial-Picture.jpg");"> <div class="vignette"></div> <h5>Humor and Advertising</h5> </div> <div class="bottom"> <div class="description">Why do so many ads rely on humor? From famous Super Bowl Commercials, to clever magazine pieces, commercials and advertisements of all kinds so often utilize humor to stick their message in the brain of those who witness them. Sometimes the jokes don't make any sense, sometimes they endeavor to be outlandish and stand out simply for their ridiculousness, but why does this work on us? What part of</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/Funny-Pepsi-Commercial-Picture.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1198" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1198" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1198" class="mail"></a> </div> <a class="apply" href="/?p=1198">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Apr 12, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/04/SEO-Optimized-Keywords.jpg");"> <div class="vignette"></div> <h5>The Most Sought After Keywords</h5> </div> <div class="bottom"> <div class="description">The fact is, most companies can't afford to fight for the first picks of their preferences for which keywords represent them on Google and Bing. Pulling for those phrases can be like playing tug of war with giants if you're anything but the major player in your field. You see, the thing about SEO is that there are far less desirable keywords than there are companies vying for them. Imagine any business</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/04/SEO-Optimized-Keywords.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1160" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1160" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1160" class="mail"></a> </div> <a class="apply" href="/?p=1160">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Mar 25, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/google-logo-feature-1030x686.jpg");"> <div class="vignette"></div> <h5>The Big Question About SEO...</h5> </div> <div class="bottom"> <div class="description">Ask ten different advertisers how best to execute an SEO campaign, and you'll get ten different answers. With such a new medium for marketing, and such an intangible enigma of a platform as the internet, even gathering the requisite analytics to comprehend a campaigns efficacy is a struggle. Ask ten advertisers if SEO works, and you'll get two answers. They'll either give you the wrong answer,</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/google-logo-feature-1030x686.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1151" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1151" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1151" class="mail"></a> </div> <a class="apply" href="/?p=1151">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Mar 13, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/pexels-photo-289701.jpeg");"> <div class="vignette"></div> <h5>The Value of Content</h5> </div> <div class="bottom"> <div class="description">What is the ROI of Content? Content isn’t an expense, it isn’t an investment. To assert either idea is to misunderstand the role of content in a business. Recently, we've begun to notice a disturbing trend in the opining of keyboard "experts"; dismissing content, in both promotional and supporting roles, as holding no inherent value."Content isn't an investment" we hear them say, "it's only an expense."</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/pexels-photo-289701.jpeg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1119" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1119" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1119" class="mail"></a> </div> <a class="apply" href="/?p=1119">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Feb 22, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/twitter.png");"> <div class="vignette"></div> <h5>Brands And Their Love Affair With Twitter</h5> </div> <div class="bottom"> <div class="description">All around the globe social media penetrated not only consumer's lives but also organizations. Twitter has 100 million daily active users all around the world. 29% of millennials access Twitter everyday and US alone has 52 Million Twitter Users as of 2014. 27% of all Twitter users are from USA; with numbers soaring that high for Twitter brands are embracing Twitter as a key element in their Social</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/twitter.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=595" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=595" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=595" class="mail"></a> </div> <a class="apply" href="/?p=595">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Feb 12, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/Orange-is-the-New-Black.jpg");"> <div class="vignette"></div> <h5>The Native Style</h5> </div> <div class="bottom"> <div class="description">Native isn’t an ad form, its an ad style. While native marketing strategies crop up in places you don’t see traditional ads (by their definitions), the methods of delivery aren’t really all that different. Don’t believe us? Here’s our proof of advertising evolution; from traditional, to native. Is it easier to run a successful native ad campaign when your product already has a base? Certainly. Native</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/Orange-is-the-New-Black.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1069" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1069" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1069" class="mail"></a> </div> <a class="apply" href="/?p=1069">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Dec 20, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/10/internet-315799_1280.jpg");"> <div class="vignette"></div> <h5>Native Has Reinvented Online Video</h5> </div> <div class="bottom"> <div class="description">Gone are the days of product placement. Now are the times of native. Gone are the days of print. Now is the digital age. While these marketing trends are not wholly dependent on one another,  digital native advertising has been on a fairly dominant track in the marketing world for several years now. There are various forms of digital native advertising, (which we have discussed previously in The 3</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/10/internet-315799_1280.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=833" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=833" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=833" class="mail"></a> </div> <a class="apply" href="/?p=833">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Nov 03, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/11/xh-copy.jpg");"> <div class="vignette"></div> <h5>"Read This Now, or You'll Be Sorry!" AKA: Contemplating Clickbait</h5> </div> <div class="bottom"> <div class="description">It asserts that the reader could never guess what happens next, only to show them exactly the thing the would expect to happen. Its list is long, but there are only so many viable entries that don't result in an eye-roll. It’s a tease, leaving out the meat but exposing the edges of the leg. Clickbait is the digital form of an old truth in advertising and news media, that what’s good doesn’t sell as</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/11/xh-copy.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=987" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=987" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=987" class="mail"></a> </div> <a class="apply" href="/?p=987">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 30, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/10/index.jpg");"> <div class="vignette"></div> <h5>The Mother of Native Marketing: Product Placement</h5> </div> <div class="bottom"> <div class="description">Product placement is ages old, infinitely effective, and puts commercial interest natively in works that themselves require products that are recognizable outside the diegetic level of the story. Sometimes these placements, the poorly placed ones, are met with groans or laughs from audiences for their blatant misuse. Other times they’re so seamless it would have seemed odd to the audience if the product</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/10/index.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=942" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=942" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=942" class="mail"></a> </div> <a class="apply" href="/?p=942">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 22, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/09/Screenshot-2015-10-02-15.06.35.png");"> <div class="vignette"></div> <h5>Social Media Specs: What You Should Not Be Doing</h5> </div> <div class="bottom"> <div class="description">We all come across articles that tell us what we should do on your social media, but rarely do we come across an instruction manual that tells us what we shouldn't do. Misguiding and irrelevant content on social media can have unhealthy consequences for any business. We have put together a list of things that should be avoided when running a social campaign or marketing on social media. - Unsupervised</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/09/Screenshot-2015-10-02-15.06.35.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=888" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=888" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=888" class="mail"></a> </div> <a class="apply" href="/?p=888">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 09, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/Slide11.jpg");"> <div class="vignette"></div> <h5>Must Haves For A Successful Native Ad Campaign</h5> </div> <div class="bottom"> <div class="description">New trends and technologies in the digital space compel marketers to alter their marketing strategies in communicating with consumers. Native advertising has been around for some time now, and the research suggests that it is growing rapidly, as native ad units with rich content are reportedly boosting conversions by up to 60%. Individuals are more likely to share a native ad than a banner ad because</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/Slide11.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=876" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=876" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=876" class="mail"></a> </div> <a class="apply" href="/?p=876">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 05, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/04/Screenshot-2015-04-10-11.58.53.png");"> <div class="vignette"></div> <h5>A Touch of Native Advertising</h5> </div> <div class="bottom"> <div class="description">In the words of Howard Gossage, the iconoclastic innovator of advertising in his era- "Nobody reads ads, people read what interests them. Sometimes, it's an ad." These words, and the notions expressed by it, lead to the creation of native advertising. In the mind of Gossage, whatever a person wants to read, they’ll read, everything else will be thrown away and forgotten. The principle of this truth</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/04/Screenshot-2015-04-10-11.58.53.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=872" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=872" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=872" class="mail"></a> </div> <a class="apply" href="/?p=872">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Sep 06, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/08/video-icon.jpg");"> <div class="vignette"></div> <h5>Why You Need To Take Video Marketing More Seriously</h5> </div> <div class="bottom"> <div class="description">2015 is the year for Video Marketing! Video is the fastest growing form of digital content today, and video marketing has revolutionized the way brands and users communicate with each other. Micro videos apps such as Vine and Instagram video have changed the digital advertising language and portfolio. Research shows that 46% of users take some action after viewing a video ad. An average user spends</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/08/video-icon.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=707" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=707" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=707" class="mail"></a> </div> <a class="apply" href="/?p=707">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 08, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/food-salad-restaurant-person.jpg");"> <div class="vignette"></div> <h5>3 Non-Food Brands that Will Make You Salivate With Their Content</h5> </div> <div class="bottom"> <div class="description">Food is one of the biggest and most shared type of content. Actually 57% of Pinterest users interact with food-related content, it is the #1 category of content. Food just gets our most primitive instincts going and its no wonder we love to share articles about succulent dishes. But to get a piece of this pie (pun half intended), there is no need to be a food related company. Take a look at these companies</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/food-salad-restaurant-person.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=496" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=496" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=496" class="mail"></a> </div> <a class="apply" href="/?p=496">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jun 10, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/06/Screenshot-2015-06-10-17.05.12.png");"> <div class="vignette"></div> <h5>Native Advertising 101 (infochart)</h5> </div> <div class="bottom"> <div class="description"></div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/06/Screenshot-2015-06-10-17.05.12.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=246" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=246" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=246" class="mail"></a> </div> <a class="apply" href="/?p=246">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">May 28, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/05/Screenshot-2015-05-28-16.35.10.png");"> <div class="vignette"></div> <h5>3 Ways to Build Consumer Trust Through Native Advertising</h5> </div> <div class="bottom"> <div class="description">Trust is the most important aspect of any transaction. The odds of a transaction taking place without it are very slim. Thus, brands need to continuously develop genuine relationships with their consumers, where trust is the base component. Here are some tips on how to build trust with native ads: 1. Native Ads Are More Like Editorial Content Than Anything Else Native advertisements are placed</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/05/Screenshot-2015-05-28-16.35.10.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=159" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=159" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=159" class="mail"></a> </div> <a class="apply" href="/?p=159">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jan 18, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/04/Screenshot-2015-06-18-14.41.28.png");"> <div class="vignette"></div> <h5>7 Cool Facts About Advertising (Piktochart)</h5> </div> <div class="bottom"> <div class="description">Advertising has been around for hundreds of years, and there are a ton of little quirks most people don't know about. Check out a few of them with this infograph    </div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/04/Screenshot-2015-06-18-14.41.28.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=59" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=59" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=59" class="mail"></a> </div> <a class="apply" href="/?p=59">Full Article</a></div> </div> </div></div> <div class="right-section articles"><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Apr 03, 2017</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/01/Nativo-Nabs-Gold-Award-for-Best-Use-of-Native-Advertising.jpg");"> <div class="vignette"></div> <h5>Connatix Launches Programmatic Syndication Platform</h5> </div> <div class="bottom"> <div class="description">Connatix, the fastest growing native advertising platform for premium publishers, today announced the launch of its new platform, Connatix Programmatic Syndication, the first offering on the market to provide an end-to-end audience extension product for publishers. The solution gives publishers the ability to scale their programmatic video monetization by distributing content and programmatic demand</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/01/Nativo-Nabs-Gold-Award-for-Best-Use-of-Native-Advertising.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1325" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1325" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1325" class="mail"></a> </div> <a class="apply" href="/?p=1325">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Feb 08, 2017</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/02/updated_guest_post_495_58987323b1447.jpg");"> <div class="vignette"></div> <h5>3 Predictions for Native Video Trends in 2017</h5> </div> <div class="bottom"> <div class="description">By David Kashak David Kashak, founder and CEO of Connatix, lays out his predictions for native video in 2017, including solving the viewability issue, the death of in-banner video and the migration of ad budgets to mobile video Autoplay video gained a great deal of traction in 2016. In retrospect, this was in large part due to Facebook and their introduction of autoplay video into news feeds.</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/02/updated_guest_post_495_58987323b1447.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1312" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1312" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1312" class="mail"></a> </div> <a class="apply" href="/?p=1312">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jan 05, 2017</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/01/Nativo-Nabs-Gold-Award-for-Best-Use-of-Native-Advertising.jpg");"> <div class="vignette"></div> <h5>PI Predictions: Advertisers Will Solve the Viewability Problem</h5> </div> <div class="bottom"> <div class="description">By Monika Komar As the new year begins, PerformanceIN continues its annual tradition of connecting with performance marketing experts to get their single biggest prediction for the industry in 2017. In this piece, David Kashak, founder and CEO at Connatix, shares his views on the strategy that will solve the viewability issue. If a video ad is played with sound below the fold, does it count?</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2017/01/Nativo-Nabs-Gold-Award-for-Best-Use-of-Native-Advertising.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1305" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1305" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1305" class="mail"></a> </div> <a class="apply" href="/?p=1305">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 31, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/paprika-sad-food-veggie-161019.jpeg");"> <div class="vignette"></div> <h5>The Meme Era of Advertising - Part 3</h5> </div> <div class="bottom"> <div class="description">So then, what does it mean that we are in the "Meme Era" of advertising? For one, let's look at the style of modern day ads. Take the now famous Old Spice television ads. [embed]https://www.youtube.com/watch?v=owGykVbfgUE[/embed] Laconic, witty, odd and somewhat random in its quick quips, ads like these, and ones far more invested in the meme style of humor and exchange, have rocketed up in</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/paprika-sad-food-veggie-161019.jpeg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1266" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1266" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1266" class="mail"></a> </div> <a class="apply" href="/?p=1266">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 31, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/people-train-public-transportation-hurry.jpg");"> <div class="vignette"></div> <h5>The Meme Era of Advertising - Part 1</h5> </div> <div class="bottom"> <div class="description">"Sharability" is the new hot topic for advertisers everywhere- and in this age of international culture, sociability across continents and the advent of digital interaction, some marketers are gaining a skewed perception of how exactly certain things in the "Meme Era" are shared, and for what reasons they are. Take one of our finely crafted Meme for a second (easily found amongst a few others on</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/people-train-public-transportation-hurry.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1256" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1256" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1256" class="mail"></a> </div> <a class="apply" href="/?p=1256">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 29, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/cell-phone.jpg");"> <div class="vignette"></div> <h5>What Will the Future of Digital Ads Look Like?</h5> </div> <div class="bottom"> <div class="description">Projections of future trends are always dominant thoughts and points in the progressive dialogue of marketers, and when we ask what tomorrow will be like, it's because we're looking to get their in time! For sure, whatever it looks like, it seems it will be looked at on a phone. The statistical distribution of Mobile v Desktop has been skewing unflappably toward cell phones in 2015 through 2016,</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/07/cell-phone.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1232" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1232" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1232" class="mail"></a> </div> <a class="apply" href="/?p=1232">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jun 23, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/06/nativeadvertising2.jpg");"> <div class="vignette"></div> <h5>What TO DO in Native Ads</h5> </div> <div class="bottom"> <div class="description"> Any technician of the native advertisement could tell you ten different dos and don'ts for crafting a great native ad. In our previous series (which you can check out here, here, and here), we explained all the things we think you shouldn't do. But the spirit of native marketing is built by its success, so let's get into what makes it successful! First: be entertaining. Tobi Elkin of Buzzfeed told</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/06/nativeadvertising2.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1211" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1211" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1211" class="mail"></a> </div> <a class="apply" href="/?p=1211">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">May 31, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/Dont-Lie.jpg");"> <div class="vignette"></div> <h5>What NOT to do in Native Ads: Lies and Omissions</h5> </div> <div class="bottom"> <div class="description">“Don’t trick them. Don’t piss them off.” Eric Goeres once said this about advertising. And it's sound advice for native marketing men. There are tow kinds of lies, sins of deception and sins of omission, and both are mortal when dealing with an advertorial or programmatic campaign. The most notable, most common, and most controversial of these missteps typically comes with the omission of disclaimers.</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/Dont-Lie.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1202" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1202" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1202" class="mail"></a> </div> <a class="apply" href="/?p=1202">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">May 27, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/index.png");"> <div class="vignette"></div> <h5>What NOT to do in Native Ads: Be Overt</h5> </div> <div class="bottom"> <div class="description">By now you may have heard of this ad. Taken down and fervently apologized over by the Atlantic, with an official plea for forgiveness made by the publication, the sponsored Scientology advertorial marked an unfortunate low point for native advertising. The ad was cloying, obvious, overly promotional, biased, the list of negative descriptors one could use goes on and on. Now, when searching for</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/05/index.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1193" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1193" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1193" class="mail"></a> </div> <a class="apply" href="/?p=1193">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Apr 17, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/04/branding.jpeg");"> <div class="vignette"></div> <h5>The Curse, the Blessing, the Question: Branding.</h5> </div> <div class="bottom"> <div class="description">It's not exactly a new idea, but in recent years, you'd think a group of the world's business leaders must have all attended the same conference to unanimously hear, for the first time, about branding. These days, branding is not about integrity or image. No, these days the word "branding" is wielded like the searing, scalding cattle prod that the term is named after, and it's got a two sided reputation</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/04/branding.jpeg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1165" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1165" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1165" class="mail"></a> </div> <a class="apply" href="/?p=1165">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Mar 31, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/redbull.jpg");"> <div class="vignette"></div> <h5>The Marketing Monarchy</h5> </div> <div class="bottom"> <div class="description">In 1996, Bill Gates wrote his famous article "Content is King", published it on the Microsoft website, and began the double decade long debate that has progressed stirringly through the inception of content marketing as a major advertising medium of today. Last week, we posted a blog defending content from the growing trend of sardonic bloggers making their marks as professional contrarians with</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/redbull.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1144" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1144" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1144" class="mail"></a> </div> <a class="apply" href="/?p=1144">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Mar 20, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/22600483.54afd84042c88.jpg");"> <div class="vignette"></div> <h5>Getting to Know Us...</h5> </div> <div class="bottom"> <div class="description">Native advertising comes in many forms, and is deliverable in countless more. This exponential equation of publication and exposure can seem to somewhat obfuscate the nature of our business.  By definition, native advertising, especially online advertising(our specialty), is advertising that matches the form and function of the platform on which it appears. While to properly cover the topic would</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/03/22600483.54afd84042c88.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1155" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1155" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1155" class="mail"></a> </div> <a class="apply" href="/?p=1155">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Feb 23, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/get-sharing-not-advertising1.jpg");"> <div class="vignette"></div> <h5>5 Smart Moves in Email Marketing</h5> </div> <div class="bottom"> <div class="description">90% According to some experts, that's how many emails wind up in junk folders. From the get go, odds are that all your labors in email marketing get marked spam, and waste away for thirty days along with lower marketing attempts. From there, it only takes a novice's experience in the internet to realize that even if your campaign eeks through, it's going to struggle to keep the attention of its audience.</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/get-sharing-not-advertising1.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1078" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1078" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1078" class="mail"></a> </div> <a class="apply" href="/?p=1078">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Feb 17, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/naive-advertising.png");"> <div class="vignette"></div> <h5>An Honest Appeal for Native Marketing</h5> </div> <div class="bottom"> <div class="description">Controversy, ethics, intrusion, uncertainty. Effectiveness, innovation, art. Native. In 2015, as native advertising techniques began to come into their own as one of the dominant forces of modern marketing, in tandem came criticism and doubt. As with anything, a swell in popularity comes with some consequence, and with all the questions and concerns, it is time to give our honest appeal for the profound</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/naive-advertising.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1067" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1067" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1067" class="mail"></a> </div> <a class="apply" href="/?p=1067">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Feb 04, 2016</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/SEO1.jpg");"> <div class="vignette"></div> <h5>SEO Tricks and their Terrible Misuses</h5> </div> <div class="bottom"> <div class="description">Here is a question- “Does SEO marketing work?” And here is the answer- “Yes.” The problems with SEO marketing strategies which have stirred a rumbling of disgruntled doubters in recent months are, so to say, not a problem with the umbrella, or with the rain, but that so many of us in this metaphorical mistake are holding the parasol sideways. Like with anything, if you use it wrong, it doesn’t seem</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2016/02/SEO1.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1063" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1063" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1063" class="mail"></a> </div> <a class="apply" href="/?p=1063">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Nov 09, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/11/12242115.jpg");"> <div class="vignette"></div> <h5>Are Banner Ads on the Way Out?</h5> </div> <div class="bottom"> <div class="description">According to one study from Doubleclick, now made famous after being featured on HBO, banner ads are intentionally clicked on less than two-tenths of one percent of the time. For long time internet users, this might not come as a shock, but what it could indicate of the future may be. That infamous fact means that almost 100% of banner ad clicks are accidental. No advertiser wants to hear that. No</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/11/12242115.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=1028" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=1028" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=1028" class="mail"></a> </div> <a class="apply" href="/?p=1028">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Nov 02, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/08/dialog-148815_1280.png");"> <div class="vignette"></div> <h5>5 Important Tips for Publishing Native Branded Content</h5> </div> <div class="bottom"> <div class="description">Recently, we here at Connatix have received several questions about the most effective processes for publishing content, especially native content. There are a wide variety of venues to publish in, and it can be overwhelming to choose just one. So we have put together a list of aspects you should be looking out for to make sure your brand will meet its needs. The easiest way to bring your native ad</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/08/dialog-148815_1280.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=880" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=880" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=880" class="mail"></a> </div> <a class="apply" href="/?p=880">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 27, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/10/twitter-follower.jpeg");"> <div class="vignette"></div> <h5>Social Media Specs: What EXACTLY Should You Be Doing?</h5> </div> <div class="bottom"> <div class="description">In this day and age, many businesses needn’t watch as much television to keep up with trends while scouting prospective marketing bases. Their customers skip commercials, stream the content, or pay for commercial-less service anyway. Now all the important developments happen in a more laconic form through social media, announced for the convenience of data collectors and trend academics. Other companies</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/10/twitter-follower.jpeg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=886" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=886" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=886" class="mail"></a> </div> <a class="apply" href="/?p=886">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 12, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/02/1280px-Carbon_footprint_representation1.jpg");"> <div class="vignette"></div> <h5>The Seven Key Steps: Are You in Control of Your Brand's Digital Footprint?</h5> </div> <div class="bottom"> <div class="description">"Digital Footprint" is a word used to describe the traces of information left behind by people or brands on the Internet. While you may not have noticed it, your brand's digital footprint is likely to be much bigger than you would imagine. Websites, Twitter handles, LinkedIn company profiles, a Facebook fan page, blogs, forums, Foursquare, Yelp, mobile apps; the list is endless!Your brand probably</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/02/1280px-Carbon_footprint_representation1.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=874" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=874" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=874" class="mail"></a> </div> <a class="apply" href="/?p=874">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 06, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/Starbucks_Coffee_Logo.svg_.png");"> <div class="vignette"></div> <h5>The Digital Anatomy of Popular Brands</h5> </div> <div class="bottom"> <div class="description">Some brands are just indomitable. Across the decades, since exponential levels of growth began to strike certain companies in various industries with a perfect mix of good fortune, desirable product, and effective marketing, strings of these strong brands have become staples of internationally renowned business, with equally famous and pervasive marketing styles which themselves have permeated into</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/Starbucks_Coffee_Logo.svg_.png");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=846" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=846" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=846" class="mail"></a> </div> <a class="apply" href="/?p=846">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Oct 01, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/09/office-620823_1280.jpg");"> <div class="vignette"></div> <h5>Millennials and Native Advertising</h5> </div> <div class="bottom"> <div class="description">Millennials are growing up in the Internet Age, and there can be no doubt that the digital form of advertising is what resonates with them most profoundly. In swift response to the growing appeal of digital advertising forms, brands have changed the way they share content and engage consumers today by altering their presentational tactics in order to reach this young demographic of consumers, employing</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/09/office-620823_1280.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=815" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=815" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=815" class="mail"></a> </div> <a class="apply" href="/?p=815">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jul 13, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/Slide12.jpg");"> <div class="vignette"></div> <h5>Content Can Do Wonders For Your Brand</h5> </div> <div class="bottom"> <div class="description">We keep reading and hearing; "Content is king" but how many of us are really leveraging the potential of curating great content to drive engagement and even sales for the business? Lee Odden rightly said, "Content is the reason, search began in the first place." Big or small every business' primary goal is to keep customers interested to drive sales and maintain brand awareness. Today the web is cluttered</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/07/Slide12.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=558" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=558" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=558" class="mail"></a> </div> <a class="apply" href="/?p=558">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jun 15, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/06/b2b-b2c.jpg");"> <div class="vignette"></div> <h5>B2B vs B2C Digital Advertising: The Need-to-Know</h5> </div> <div class="bottom"> <div class="description">Whether your business is B2B or B2C, digital marketing is an important part of your overall marketing strategy. Lead generation is the number one priority for B2B businesses; whereas sales is the top priority for B2C businesses. Either way, the ultimate goal for the marketer is revenue. Marketers have realized the potential of digital marketing and have adopted various tactics for their advertising</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/06/b2b-b2c.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=291" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=291" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=291" class="mail"></a> </div> <a class="apply" href="/?p=291">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Jun 06, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/06/symbol-451843_1280.jpg");"> <div class="vignette"></div> <h5>8 Essentials For Your New Product Launch</h5> </div> <div class="bottom"> <div class="description">Product launch is not the same as it was few years ago. Marketers today face one key difficulty in a new product launch - getting undivided consumer attention. New product launching today is an entirely different ball game and if you want to remain ahead of your competitors your marketing and advertising strategy need to be purely solution oriented i.e. try to solve the consumer's problem with your</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/06/symbol-451843_1280.jpg");"> <div class="flare"></div> <div class="sharer"> <a href="http://twitter.com/share?url=/?p=450" target="_blank" class="twitter"></a> <a href="https://www.facebook.com/sharer/sharer.php?u=/?p=450" target="_blank" class="facebook"></a> <a href="mailto:?body=/?p=450" class="mail"></a> </div> <a class="apply" href="/?p=450">Full Article</a></div> </div> </div><div class="article"> <div class="wrap"> <div class="source"> <div class="author"> <p class="author-name">By Connatix</p> <p class="author-date">Mar 22, 2015</p> </div> </div> <div class="top" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/04/Screenshot-2015-04-22-14.55.10.png");"> <div class="vignette"></div> <h5>3 Companies That Are Leading Brand Story Telling by Example</h5> </div> <div class="bottom"> <div class="description">A couple weeks ago, Connatix, was invited to speak at the Barefoot Proximity Digital Lab about digital advertising and where it's going. Our CEO and Founder, David Kashak, along with our V.P. of Sales, Chris Flatley, shared their insight about the current trends in our field. Native advertising is heavily based on content, thus, the main topic explored was how brands are evolving into becoming publishers</div> </div> <div class="hover-area" style="background-image: url("http://blog.connatix.com/wp-content/uploads/2015/04/Screenshot-2015-04-22-14.55.10.png");"> <div class="flare"></div> <div class="sharer"> </div> <a class="apply" href="/?p=87">Full Article</a></div> </div> </div></div> </div>

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background-image: linear-gradient(180deg,transparent 0,rgba(21,163,237,.65) 50%) } .articles-wrapper .article .wrap .hover-area .apply { padding: 5px 20px; margin: 40px auto 15px; border: none; display: block; background: #15a3ed; font-family: sofia_prolight,sans-serif; font-weight: 400; font-style: normal; font-size: 17px; color: #fff; cursor: pointer; outline: 0; transition: background .2s; position: relative; z-index: 2 } .articles-wrapper .article .wrap .hover-area .apply:hover { background: #030323 } .articles-wrapper .article .wrap .hover-area a.learn-more { font-family: sofia_prolight,sans-serif; font-weight: 400; font-style: normal; font-size: 16px; color: #fff; position: relative; z-index: 2 } .articles-wrapper .article:hover .hover-area { height: 100%; opacity: 1 } .articles-wrapper .article.no-image .wrap { min-height: 200px } .articles-wrapper .article.no-image .wrap .source .author p { color: rgba(46,46,46,.8) } .articles-wrapper .article.no-image .wrap .bottom { height: 100% } .articles-wrapper .article.no-image .wrap .hover-area { height: 100%; background: 0 0 } .articles-wrapper .preloader { height: 50px; max-height: 0; -webkit-box-flex: 1; -ms-flex: 1 100%; flex: 1 100%; background: transparent url(/media/images/spin.svg) no-repeat center center; overflow: hidden; opacity: 0; transition: all .2s } .articles-wrapper .preloader.visible { max-height: 50px; opacity: 1 } .articles-wrapper .preloader.top { position: relative; top: -15px } .articles-wrapper .preloader.bottom { margin-top: 40px } .articles-wrapper>.article { display: none } .article { width: 100%; max-width: 1280px; margin: 40px auto 0 auto; box-sizing: border-box; padding: 0 20px } @media only screen and (min-width: 980px) and (max-width:1299px),only screen and (min-width:1300px) { .article { display:-webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: horizontal; -webkit-box-direction: normal; -ms-flex-flow: row wrap; flex-flow: row wrap } } .article .left-section,.article .right-section { min-width: 1px; min-height: 1px; box-sizing: border-box } @media only screen and (min-width: 980px) and (max-width:1299px),only screen and (min-width:1300px) { .article .left-section { width:65%; -webkit-box-flex: 0; -ms-flex: 0 1 65%; flex: 0 1 65%; padding-right: 20px } } .article .left-section h1,.article .left-section h2,.article .left-section h3 { margin: 20px 0; font-family: sofia_prolight,sans-serif; font-weight: 400; font-style: normal; text-align: left; color: #030303 } @media only screen and (min-width: 481px) and (max-width:979px),only screen and (min-width:980px) and (max-width:1299px),only screen and (min-width:1300px) { .article .left-section h1 { font-size:45px; line-height: 45px; letter-spacing: -3px } } @media only screen and (max-width: 480px) { .article .left-section h1 { padding:0 50px; font-size: 35px; line-height: 35px; letter-spacing: -1px } } @media only screen and (min-width: 980px) and (max-width:1299px),only screen and (min-width:1300px) { .article .left-section h2 { font-size:38px; line-height: 38px; letter-spacing: -2px } } @media only screen and (max-width: 480px),only screen and (min-width:481px) and (max-width:979px) { .article .left-section h2 { padding:0 50px; font-size: 30px; line-height: 30px; letter-spacing: -1px } } @media only screen and (min-width: 980px) and (max-width:1299px),only screen and (min-width:1300px) { .article .left-section h3 { font-size:30px; line-height: 30px; letter-spacing: -2px } } @media only screen and (max-width: 480px),only screen and (min-width:481px) and (max-width:979px) { .article .left-section h3 { padding:0 50px; font-size: 25px; line-height: 25px; letter-spacing: -.5px } } .article .left-section p { max-width: 100% } .article .left-section a { color: #14a3ec } .article .left-section img { display: inline-block; padding: 10px } .article .left-section img.alignright { float: right } .article .left-section img.alignleft { float: left } .article .left-section iframe { max-width: 100%; display: block } .article .left-section .sharer a { width: 30px; height: 30px; display: inline-block; margin: 0 10px; background: transparent no-repeat center center; background-size: 80% 80%; cursor: pointer } .article .left-section .sharer a.twitter { background-image: url(/media/images/social/twitter.svg) } .article .left-section .sharer a.facebook { background-image: url(/media/images/social/facebook.svg) } .article .left-section .sharer a.mail { background-image: url(/media/images/social/mail.svg) } .article .left-section .sharer a.share { background-image: url(/media/images/social/share.svg) } .article .left-section .sharer { margin-top: 50px } .article .left-section .sharer p { font-family: sofia_prolight,sans-serif; font-weight: 400; font-style: normal; font-size: 16px; font-weight: 300; color: #aaa } .article .left-section .sharer a.twitter { background-image: url(/media/images/social/twitter-blue.svg) } .article .left-section .sharer a.facebook { background-image: url(/media/images/social/facebook-blue.svg) } .article .left-section .sharer a.mail { background-image: url(/media/images/social/mail-blue.svg) } @media only screen and (min-width: 980px) and (max-width:1299px),only screen and (min-width:1300px) { .article .right-section { width:35%; -webkit-box-flex: 0; -ms-flex: 0 1 35%; flex: 0 1 35%; padding-left: 20px } } @media only screen and (min-width: 481px) and (max-width:979px) { .article .right-section { margin-top:20px } } @media only screen and (max-width: 480px) { .article .right-section { display:none } } .article .right-section h5 { margin-bottom: 20px; font-family: sofia_prolight,sans-serif; font-weight: 400; font-style: normal; font-size: 16px; color: #b1b1b1 } .article .right-section .related-article { padding: 10px 30px 10px 15px; margin-bottom: 20px; border: 1px solid #14a3ec; position: relative } .article .right-section .related-article .source { box-sizing: border-box; display: -webkit-box; display: -ms-flexbox; display: flex; -webkit-box-orient: horizontal; -webkit-box-direction: normal; -ms-flex-flow: row wrap; flex-flow: row wrap; -webkit-box-align: center; -ms-flex-align: center; align-items: center } .article .right-section .related-article .source .logo { width: 40px; height: 40px; border-radius: 50%; background: #ddd no-repeat center center/cover; margin-right: 20px } .article .right-section .related-article .source .author p { margin: 0; font-size: 14px; color: #eee } .article .right-section .related-article .source { margin-bottom: 20px } .article .right-section .related-article .source .author p { color: #b1b1b1 } .article .right-section .related-article a { font-family: sofia_prolight,sans-serif; font-weight: 400; font-style: normal; font-size: 22px; line-height: 27px; color: #14a3ec } .article .right-section .related-article .arrow { width: 30px; height: 100%; font-family: sofia_prolight,sans-serif; font-weight: 400; font-style: normal; font-size: 25px; background: transparent url(data:image/png;base64,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) no-repeat center center; background-size: 15px auto; position: absolute; top: 0; right: 0 }