<link href="//maxcdn.bootstrapcdn.com/bootstrap/4.1.1/css/bootstrap.min.css" rel="stylesheet" id="bootstrap-css"> <script src="//maxcdn.bootstrapcdn.com/bootstrap/4.1.1/js/bootstrap.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery/3.2.1/jquery.min.js"></script> <!------ Include the above in your HEAD tag ----------> <p style="text-align: center;"><span style="font-size: 18pt;"><em><strong>Google AdWords for Doctors</strong></em></span></p> Running a medical practice today means wearing many hats, and one of the most critical is managing how patients find you online. I’ve learnt that<span> </span><a href="https://middlewaymarketing.com/google-ads-for-doctors/" rel="noopener"><strong data-start="147" data-end="177">Google AdWords for doctors</strong></a><span> </span>can be a powerful tool, especially when patients are actively searching for services I offer. Unlike traditional advertising, which often reaches a general audience, AdWords helps me appear in front of people looking for things like “family doctor near me” or “urgent care in [city].” The ability to target specific keywords, control my budget, and track performance in real time makes it easier to understand what’s working. Over time, I’ve refined my campaigns to focus on high-converting terms and local visibility. I also pay attention to negative keywords to avoid wasting spend on irrelevant clicks. The process requires monitoring and adjustment, but the return in terms of new patient enquiries is noticeable. For doctors like me, it’s not just about being online—it’s about being visible when it matters most. Learning the platform took some effort, but it’s worth it if the goal is to grow a practice and compete in the digital space.